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Final Music Video

Final CD Digipak

Final CD Digipak

Final Album Advertisement

Final Album Advertisement

Wednesday 13 April 2011

FINAL DRAFT!!

After the initial edit of the 'painted words' footage at the end of the video, we decided it was a bit too long and not fast-paced enough to be in keeping with the conventions of an Alternative Rock music video. So we edited it again and made it much more fast-paced and exciting by adding in very short clips of other shots in between, so that the audience feels slightly disorientated.

We also changed a few things throughout the video. For example, the second time the audience sees the split screen of the feet walking past, they were reversed, but we were told this is not effective as it makes it seem as though our editing skills were not capable of anything better than simply reversing old footage.

Although I really liked the reversed walking shots because I thought it represented the deterioration of the couple's relationship we changed it so that the two parts of the screen were swapped over instead of simply reversing it.

I am so proud to finally put our finished promotional music video on my blog because I am very happy with how it turned out. So here is our very last, final, completely finished version of She by The Mags. Enjoy!

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