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Monday 19 July 2010

Music Video Analysis...

After looking at different music video formats and how they related to different musical genres, I chose to analyse a video from the Alternative genre by a band called Enter Shikari. The song is called Thumper and you will hear all of the reasons why I love the video so much in my filmed analysis below. I have also put the actual video on this post so that it can be watched alongside my filmed analysis of it;



My film analysis...

Tuesday 6 July 2010

Genre Specific Video Formats...

It is interesting to note the trends in video formats in the different music genres. As I was doing my research it became clear that certain genres of music tend to lean towards a certain style/format of music video. These tendencys can also be linked to where the video is made (nationality of the band/artist), the musical era that the video was produced in, etc.

For example, there was a period of time around 2005/2006 that lots of R&B/Hip-Hop/Rap artists produced music videos that were framed by two strips (one at the bottom and one at the top of the screen) that were either plain black or had other footage on them. Here are two examples of this particular trend;

LL Cool J ft. J-Lo - Control Myself



Neyo - So Sick



I am not sure how or why this trend came about but for a while, lots of artists similar to these two produced music videos using the same technique. However, it was not a general trend for all music genres to use, it was clearly a genre specific trend that was popular at the time.

Another trend that I noticed in mostly Rap/Hip-Hop videos of that time (early noughties) was that the artist would be shown in a particular situation (generally sat inbetween two scantily clad women or in a club somewhere, and the majority of these shots are interestingly in slow motion - perhaps to emphasize how smooth the artists are...) then it would frequently cut to shots of the same artist with a group of other artists who were featured on the track in front of a backdrop singing/rapping directly to the camera. This blatant divide between narrative and performance became something of a trend within those particular genres and to an extent this trend still exists today. Here are a few examples;

Notorious BIG - Nasty Girl



Usher - Yeah



Timbaland ft. Nelly Furtado - Promiscuous


An example of a trend in other genres of music videos would be the empathy of what could be described as 'emotional rock' or 'emo'. This kind of music video uses certain techniques to make the audience feel as though the artist understands them and accepts them for who they are. This trend in music videos reflects a wider trend in society, as teenagers are increasingly becoming more aware of there identity and who they should be vs. who authorities want them to be, rock music as an industry plays upon that vulnerability to build what the audience sees as a relationship between the fans and the artist/band. Of course some of the issues that evoke sympathy or empathy in these videos are actually relevant to the band and they are trying to make a point, but others seem to be more about building their fanbase. Here are some examples;

Click here to watch 30 Seconds To Mars - Closer To The Edge

The way 30 Seconds To Mars have used teenagers talking in the video is very much a technique used by them in order to increase their fanbase, as it makes them relatable to teenagers and the dialogue is chosen to "inspire" people to like their music. They are tapping into the attitude and mentality of a particular stereotypical representation of a teenager who likes rock music and gaining from it. I love the video technically because it is extremely well made and I really love the effects they have used on it and the typography, etc. but I am not impressed by the cheesy use of dialogue.

In contrast to that video, this Good Charlotte video has a very serious message that I believe they have got across well by using real stories from real people in order to genuinely raise awareness about a tragic subject - self harm and suicide - which has always had strong links with 'emo' rock. Good Charlotte have produced this video which takes the emphasis off of their fame and gives the limelight to others in order to raise awareness which I think is a great use of a music video and many have been done like this before (charity songs done by celebrities, etc.).



There have been and are so many trends in the music video world, and these are just a few of them.

Performance Vs. Narrative Videos...

In our last lesson we started to learn about the different formats of music videos. For example, the difference between PERFORMANCE videos and NARRATIVE videos.

Performance Videos:

  • contains mostly filmed performance
  • often shows the vocalist(s) in one or more settings
  • common examples = recording studios/rehearsal rooms
  • could be song, dance or instrumental performance
  • almost every music video contains song performance
  • e.g. Massive Attack (click here to view video)
Here is an example of one of my favourite performance music videos as it is slightly different to your regular performance video due to the odd camera shots that they use. The viewer really gets a sense of atmosphere in this video - Enter Shikari - Mothership:



Narrative Videos:
  • if a music video clip is most appropriately understood as a short silent movie to a musical background, it is a narrative clip.
  • a narrative clip contains a visual story that is easy to follow.
  • e.g. Bruce Springstein (click here to view video)
Here is an example that I found of a narrative video - Arctic Monkeys - Fluorescent Adolescent:


Rage Against The Machine










When researching Rage Against The Machine's history it was obvious that I had to put them on my blog because of how influential they are. Here is some information I found on them on Wikipedia:

Rage Against the Machine is a Grammy award winning American rock band, formed in 1991 in Los Angeles, California. The band's line-up comprises vocalist Zack de la Rocha, guitarist Tom Morello, bassist Tim Commerford and drummer Brad Wilk. Critics have noted Rage Against the Machine for its "fiercely polemical music, which brewed sloganeering leftist rants against corporate America, cultural imperialism, and government oppression into a Molotov cocktail of punk, hip-hop, and thrash."[1] Rage Against the Machine drew inspiration from early heavy metal instrumentation, as well as rap acts such as Afrika Bambaataa,[1] Public Enemy and Urban Dance Squad.[2] They have sold over 14 million records worldwide.[3]

In 1992, the band released its self-titled debut album, which became a commercial success, leading to a slot in the 1993 Lollapalooza. The band did not release a follow-up record until 1996, with Evil Empire. The band's third album The Battle of Los Angeles was released in 1999. During their initial nine year run, they became one of the most popular and influential political bands in contemporary music.[4]

Shortly after breaking up in 2000, the band released the cover album Renegades. De la Rocha started a low-key solo career in One Day as a Lion; the rest of the band formed the rock supergroup Audioslave with Chris Cornell, then-former frontman of Soundgarden, which disbanded in 2007, and in April of that year, Rage Against the Machine performed together for the first time in seven years at the Coachella Valley Music and Arts Festival. The band has continued to perform at many live venues and festivals around the world since 2007 but have not recorded any new studio material, as of yet.

Political Views

Integral to their identity as a band, Rage Against the Machine voice revolutionary viewpoints highly critical of the domestic and foreign policies of current and previous US governments. Throughout its existence, RATM and its individual members participated in political protests and other activism to advocate these beliefs. The band primarily saw its music as a vehicle for social activism; De la Rocha explained that "I'm interested in spreading those ideas through art, because music has the power to cross borders, to break military sieges and to establish real dialogue."[66] Morello said of wage slavery in America:

“ America touts itself as the land of the free, but the number one freedom that you and I have is the freedom to enter into a subservient role in the workplace. Once you exercise this freedom you've lost all control over what you do, what is produced, and how it is produced. And in the end, the product doesn't belong to you. The only way you can avoid bosses and jobs is if you don't care about making a living. Which leads to the second freedom: the freedom to starve. ”
— Tom Morello, Guitar World[67]

Meanwhile, detractors pointed out what they regard as the hypocrisy of voicing commitment to leftist causes while being millionaires signed to Epic Records, a subsidiary of media conglomerate Sony Records.[68] Infectious Grooves released a song called "Do What I Tell Ya!" which mocks lyrics from "Killing in the Name", accusing the band of being hypocrites. In response to such critiques, Morello offered the rebuttal:

“ When you live in a capitalistic society, the currency of the dissemination of information goes through capitalistic channels. Would Noam Chomsky object to his works being sold at Barnes & Noble? No, because that's where people buy their books. We're not interested in preaching to just the converted. It's great to play abandoned squats run by anarchists, but it's also great to be able to reach people with a revolutionary message, people from Granada Hills to Stuttgart.[8] ”

At the Coachella 2007 performance, De la Rocha made an impassioned speech during "Wake Up", citing a statement by Noam Chomsky regarding the Nuremberg Trials and subsequent actions by US presidents,[69] as follows:

“ A good friend of ours once said that if the same laws were applied to U.S. presidents as were applied to the Nazis after World War II [...] every single one of them, every last rich white one of them from Truman on, would have been hung to death and shot—and this current administration is no exception. They should be hung, and tried, and shot. As any war criminal should be.[38] ”

A clip of Zack's speech found its way to the Fox News program Hannity & Colmes. An on-screen headline read, "Rock group Rage Against the Machine says Bush admin should be shot." Ann Coulter, a conservative commentator, (a guest on the show) stated, "They're losers, their fans are losers, and there’s a lot of violence coming from the left wing."[70] Alan Colmes then challenged Coulter for having said of Bill Clinton "The only issue is whether to impeach or assassinate"[71] Referring to her 1998 book in which she wrote, "Otherwise there would be debates only about whether to impeach or assassinate."[72]

On July 28 and 29, Rage co-headlined the hip hop festival Rock the Bells. On July 28, they made a speech during Wake Up just as they had done at Coachella. During this, De La Rocha made another statement, defending the band from Fox News, who he alleged misquoted his speech at Coachella:

“ A couple of months ago, those fascist motherfuckers at the Fox News Network attempted to pin this band into a corner by suggesting that we said that the president should be assassinated. Nah, what we said was that he should be brought to trial as a war criminal and hung and shot. THAT'S what we said. And we don't back away from the position because the real assassinator is Bush, and Cheney and the whole administration for the lives they have destroyed here and in Iraq. They're the ones. And what they refused to air which was far more provocative in my mind and in the minds of my bandmates is this: that this system has become so brutal and vicious and cruel that it needs to start wars and profit from the destruction around the world in order to survive as a world power. THAT's what we said. And we refuse not to stand up, we refuse to back down from that position...[73] ”

On August 24, RATM played Alpine Valley in Wisconsin. They made another speech during Wake Up.

“ We played this show at Coachella Pavilion. It was our first show back. I said a few things from the stage, and the next day Fox News ran this whole piece about us saying that the Presidents should be assassinated. But those fascists always get it wrong when they just want to pin a band in the corner for standing up. What we said was that the whole Bush Administration should be put on trial for war crimes and then hung and then shot, that's what we said.
But besides that it made me think about something. It made me think, "what are they so afraid of?" It made me think about what scares them. Is it really four musicians from Los Angeles who've got a point of view? Is it really just this music and these rhythms and these words? Is that what they're scared of? I thought I'd think about it and you know what? My conclusion is this: nah, they ain't scared of us, they're scared of you! They're scared that you might come election time and throw Bush and Cheney and all them fascists out of power! That's what they're scared of!

And let me say this: the Democrats are scared of you too! Because they know that you see through their bullshit too. Because when Bush was wiretapping, spying on citizens, torturing innocent people – they were supposed to be the people to defend us from them, and they didn't do shit! So the Democrats are scared of you too. Why? Because they know they're coming to power and they're taking it all for granted, but they're scared because they know that if they don't start fucking pulling troops from Iraq that you're going to go and burn down every office of every Senator that doesn't do the job.

Well I will say this, that the world is watching us now. The whole world is watching us. The brothers and sisters in South America who are dealing with this imperialist violence have got their eyes on us. Our brothers and sisters in Iraq got their eyes on us. Because we are the ones that are prepared to, and going to, put an end to this nonsense. So Wake Up. Come on, Wake Up! Wake Up![citation needed]


Subsequently, De la Rocha added Tony Blair, the British Prime Minister who supported and facilitated George Bush's 2003 invasion of Iraq, to the list of those who ought to be tried and hanged at the Reading Festival on August 22, 2008. The Reading and Leeds Festivals organizer announced after the 2008 festival that Zack had requested Friday and Saturday slots specifically so he could be back in the US for the Democratic and Republican conventions taking place in the week of the 25th.[74]

On August 27, 2008, Rage Against the Machine played a free concert in Denver at the Denver Coliseum during the 2008 Democratic National Convention in protest against the war in Iraq. After the concert, the band joined members of The Coup and Flobots in an anti-war protest march from the Denver Coliseum to the Pepsi Center[75] led by Iraq Veterans Against the War.


I am extremely inspired by Rage Against The Machine because not only do I love the music they make because of how unique it is but I love the fact that they make their music to make a point about injustice in the world. The band do a lot to challenge society and it's governments and their music videos also reflect this challenging nature that they have. This video was filmed in America on Wall Street where nobody is allowed to film without a permit. Their aim was to shut the banks for the day and they achieved that aim:


Rage also did a free charity gig in Finsbury Park after beating the X Factor winner Joe McEldery to Christmas number one. I went to the gig and it was amazing! Photos of the tickets we had to use to get in and a photo I took of the stage are at the top of this post! Here is a video of their performance of the song that got them to Christmas number one Killing In The Name. This was the last song of the night and it was amazing! I'm in the crowd somewhere in this video!

Underoath



When researching a few of my favourite Christian Metalcore bands such as Flyleaf, Fireflight, August Burns Red, The Devil Wears Prada, etc. I found that Underoath was the band that I was most interested in when looking at their history and how they developed in the secular music world.

Here is an interview with two members of the band...






There seems to be a lot of American bands who brand themselves as Christian Rock/Metalcore and as I am a fan of this type of music I find it interesting to see how their success compares to an average rock band in the secular music world. I once read the biography of the band Paramore (another Christian band) and in the biography they stated that they are simply a group of Christians who make up a rock band, not a Christian rock band. I find this an interesting approach to how they advertise their band; perhaps they do not want to minimise their fanbase in any way by declaring their beliefs as their central focus of their music? Perhaps that is the key to their success?



However, a band like Underoath (and bands like Flyleaf, Confide, etc.) are very open about their beliefs and base the majority of their lyrics/music on those beliefs in order to express how they feel. This could just as equally be exaggerated as part of an advertising technique but I prefer listening to this kind of music because the lyrics seem to have more meaning, thought and emotion in them rather than just the generic lyrics about heartbreak, etc.

I have seen Underoath live twice in London. The first time at Give It A Name in Brixton and second time at KOKO. Both times I thought their live performances were brilliant and proved to me that their music was as good as I thought it was. The second time I saw them in Camden, Abbey Road Studios recorded the show and then sold the CDs straight after the gig. Here is the recording of the opening song of that gig that I was at. Even though you can hear the imperfections of their live performance, I still find myself thinking of them as one of my favourite bands because there is something extremely atmospheric about their music...









These are the lyrics for the above song:

Someone has sown me shut
And tied me to a bed
They locked me up, locked me up
Oh, God!
This is where they all
Throw me to the wolves
Dragged behind and trampled on
I can't keep clawing at the jaws of hell
The silence is killing me
Nothing to calm the nerve
Nothing to calm the nerve
Write down my thoughts
And read me my rights
Repeat, repeat, repent and repeat
The cycle never really ends
'Till they admit that it's real
The cycle never really ends
'Till they admit, they admit that it's real
Everything, everything is leaving me wondering
I hate that I'm questioning everything, everything
This is how it seems to me
I've drowned myself in self-regret
This is how I wanna be
This can't be how I wanna be
They just spin in perfect little circles
And that's all that they know
They just spin in perfect little circles
And that's all that they know, all that they know
Nothing's right, just left alone
Sinking in we'll be just fine
None of them will ever know
None of them will ever know
Nothing's right, just left alone
Sinking in will be just fine
None of them will ever know
None of them will ever know
Nothing's right, just left alone
Sinking in will be just fine
None of them will ever know
None of them will ever know
Here is a video of their performance, I'm in the crowd somewhere!






Here is some information on the band's history that I found on Wikipedia:

Underoath is an American Christian Metalcore band from Tampa, Florida. Founded by Dallas Taylor and Luke Morton on November 30, 1997 in Ocala, Florida, subsequently its additional members were from Tampa, Florida. They are currently signed with Solid State Records, a subsidiary of Tooth and Nail Records, and are the label's most popular group.

After several line-up changes, none of Underoath's original members remain with the group. With original vocalist Dallas Taylor, they released Act Of Depression, Cries of the Past and The Changing Of Times. Following his departure, Spencer Chamberlain became lead vocalist. The band then released They're Only Chasing Safety and Define The Great Line, gaining a certified gold rating and the highest-charting Christian album on The Billboard 200 since 1997 respectively. These two albums have given them mopre mainstream and commercial success.

They have received two Grammy nominations in 2007 and 2010 respectively and have recorded a live CD/DVD boxset entitled Survive, Kaleidoscope which was released on May 27, 2008. From late February to early May the band recorded their latest studio album entitled Lost in the Sound of Seperation, which was released on September 2, 2008, and peaked at number 8 on the Billboard 200.