Final Music Video

Final CD Digipak

Final CD Digipak

Final Album Advertisement

Final Album Advertisement

Thursday, 21 April 2011

Evaluation Question 1; In what ways does your media product use, develop or challenge forms and conventions of real media products?

Copy of Prezi

Wednesday, 13 April 2011

Video Screening and Audience Feedback...

Last week we organised a screening of all the AS and A2 media productions in our school hall. We invited the whole of the sixth form, any year 11 students that were thinking of taking media A Level next year and any teachers that wanted to watch the year 12s film openings and our music videos.

I presented our group's music video and simply said that the video was created with the intention of the narrative following the lyrics whilst still maintaining a performance element that is common in Alternative Rock music videos.

Lots of people turned up to watch the music videos and we asked each member of the audience them to write down some feedback on sheets that we had printed with two questions on them.

1) Please give details about what you like about our music video...


2) What is your favourite part of our music video and why?

Here are some examples of people's written responses to our music video for She by The Mags...

We also set up a camera corner in the room next door to the hall where the videos were played so that we could ask the audience to sit down in front of the flip cameras and answer a few questions about our music video.


After the initial edit of the 'painted words' footage at the end of the video, we decided it was a bit too long and not fast-paced enough to be in keeping with the conventions of an Alternative Rock music video. So we edited it again and made it much more fast-paced and exciting by adding in very short clips of other shots in between, so that the audience feels slightly disorientated.

We also changed a few things throughout the video. For example, the second time the audience sees the split screen of the feet walking past, they were reversed, but we were told this is not effective as it makes it seem as though our editing skills were not capable of anything better than simply reversing old footage.

Although I really liked the reversed walking shots because I thought it represented the deterioration of the couple's relationship we changed it so that the two parts of the screen were swapped over instead of simply reversing it.

I am so proud to finally put our finished promotional music video on my blog because I am very happy with how it turned out. So here is our very last, final, completely finished version of She by The Mags. Enjoy!

Audience Feedback Video

Here is a clip of just some of the responses Abby, Dominique and Oyinda had after watching our latest draft of the music video.

We took all of these comments on board when deciding how to fill the ten second gap at the end of the video.

Tuesday, 5 April 2011

Video Ending...

So after watching the latest edit of our music video, we realised that it was essential for us to fill in the last ten second gap with something quite bold and dramatic in order to create a climax of all the built up tension from earlier clips.

We got lots of people to watch our video and tell us what they thought the ending should be and what their interpretation of the couple's relationship was.

This is the edit we showed everyone (without an ending);

Everyone seemed to have different readings of the relationship between the two characters in our video; some thought they had simply been in a relationship that went wrong, others thought she was an obsessive ex girlfriend and one person thought they had been in a relationship but the girl could not handle being pushed away by the boy's music career.

Someone suggested filming some shots of her and him stood in a spotlight and flicking between the two, until it is just her in the spotlight at the end and the spotlight flickers off. I liked this idea but it still was not dramatic enough for our ending.

We started to watch some existing music videos that we liked and eventually came across an idea that we really liked that did not involve too much narrative concept that would turn our music video into more of a film. We came across this video for Marina and the Diamonds 'I am not a robot';

Someone had already suggested painting some of the lyrics onto the girl in our video and this Marina and the Diamonds video helped us to decide how to carry out this idea. We painted "Always looking at me" onto Charlotte's shoulders and filmed each word appearing and then filmed her frantically rubbing the words off.

Here is the first draft of the new ending with the words painted onto Charlotte. This is simplt our first attempt at editing these shots together and we will probably end up changing it slightly.