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Thursday, 10 March 2011

Media Guardian...

I try to read the Media Guardian every week in order to maintain a fresh understanding of contemporary media issues. By doing this, I have read about some interesting topics that tie in with my A2 Advanced Portfolio work.

A few weeks ago I came across a very interesting article entitled 'Music's Leap Of Faith' written by Alexandra Topping. This article appeared in the Media Guardian on the 31st January 2011 and discusses some of the issues that the music industry are facing in terms of the "transition of power from music's old guard to it's digital avant garde."

The article talks about how the music industry is struggling to make the move from a recorded to a digital music industry and that the transition has been "painfully slow". One example of this is Spotify. Alexandra Topping states that "Spotify is only now edging towards a US launch, following a rumoured deal with Sony, after more than one stalled attempt."

This article particularly interested me after recently hearing the news that HMV is veering towards closing down all their stores due to a lack of interest in people buying music in a shop. So it seems as though everyone prefers buying their music online (or illegally downloading it for free!). However, this article states that "it is not clear that the digital future is strong enough to support the global rock'n'roll machine as it used to be."

This is quite a worrying concept as the music industry seems to be gradually reducing it's size when the industry is not even sure if they can uphold this new digital era; "Worryingly for the industry, the growth in the digital market - once hailed as it's saviour - appears to be stuttering."