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Thursday 10 March 2011

Another Article...

I also found this interesting article written by Mark Sweney in the Media Guardian that was published on the 28th February 2011 about Product Placement in British television.


Although this does not have much relevance in terms of our music video, it is still important for me to recognise these things for the exam, as this is a significant change in the British Television Industry.



As the TV industry needs to find it's revenue somewhere, it seemed inevitable for this day to come where "broadcasters have the green light to charge brands to appear in top-rating shows."
I think this is probably a good thing for British TV as we have seen the example of the US and Australia where "product placement has grown to account for about 5% of the TV advertising market." and "the UKs audience are already used to product placement in foreign imports".
However, not only could this produce problems within the viewers because of it ruining the realistic aspect of programmes but it might not even work as "shows are shot so far in advance that product placement deals will not be a consideration for months if not a year or more, with only "low millions" in actual revenue expected in 2011".

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