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Friday 17 September 2010

Genre Theory

What is genre?

  • Genre is an essential tool that enables us to study texts and audience responses to those texts by dividing them into categories based on common aspects.
  • DANIEL CHANDLER (2001) argues that the word 'genre' comes from the French (and originally Latin) word for 'kind' or 'class'. The term is widely used in rhetoric, literary theory and media theory to refer to a distinctive type of 'text'.

Sub-genres?

  • Sub-genres are genres divided into more specific categories that allow audiences to identify them specifically by their familiar and what become recognisable characteristics (Barry Keith Grant, 1995)
  • Steve Neale (1995) stresses that "genres are not 'systems' they are processes of systemization" i.e. They are dynamic and evolve over time.
  • Jason Mitchell (2001) argues that genres are cultural categories that surpass the boundaries of media texts and operate within industry audience and cultural practices well.
  • industries use genre to sell products to audiences.
  • music video is a medium intended to appeal directly to youth sub-cultures (to promote a band/artist)

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